After more than three decades in the footwear and fashion industry, Ronnie Fieg has turned his lifelong passion for product into Kith, the global brand he founded 15 years ago. Ronnie breaks down the process behind creating a Kith collection, his hands-on approach to creative direction, and why he remains deeply involved in everything from design and fittings to merchandising and buying. He also reflects on building a team capable of bringing ambitious ideas to life, the importance of purpose in product, and his constant pursuit of pushing Kith—and himself—forward. And it all started with one idea.