At ComplexCon 2025 in Las Vegas, we sat down with Cole Bennett for a special live taping of Idea Generation. As a filmmaker, entrepreneur, and founder of the wildly popular media brand Lyrical Lemonade, Bennett has been a force in influencing the aesthetics of hip hop over the past decade, while also launching his own full scale music festival, releasing a line of canned drinks, and becoming one of the most sought after music video directors in the world. And it all started with one idea.